“Off the internet and on the LA streets, pencil-like slenderness, natural or otherwise, is the prevailing aesthetic among the late- teens to mid-twentysomethings in particular, but most women of a certain social or professional aspiration want or, more pointedly, are expected to be rail thin — ideally, the mythical size zero. The boobs- and-bum sexuality that once defined the LA aesthetic is over. When someone now asks, “Who did your breasts?”, it is as likely to be about a reduction as an enlargement. “

Freaking awesome. Interview on fecal face

I get to work with the coolest people and some times those people turn out to be great friends. Tanya fits that bill. She’s the lady behind Matix womens and her blog Dainty Hooligan, which is getting piles of press. Most of Tanya’s matix designs feature girly silhouettes with some subtle embellishments that keep them very current, real, and sometimes a little tough. Awesome. I’m lucky getting to see each season unfold piece by piece and the hardest thing is waiting for them to go into production so I can start LIVING in them. I mentioned before that I wanted to start putting stuff up from all the designers I get to work with so I figured I’d start here. Mostly because I spend a lot of time with both Matix and Tanya and she wont judge my poor interview skills, haha. Plus, she’s had to interview me before so its fun to flip the torture table. I hope you enjoy the read

Here we go:
What made you decide on fashion? Was it something you were passionate about as a little girl or something you stumbled on? Pretty much, when everyone was drawing rainbows, mermaids and unicorns I was drawing prom dresses, shoes and over sized hats. So yeah, think my family knew pretty early what my career would be.

Unlimited Budget, what would you spend it on? no saving the world type stuff either… I want pure materialism: So I’ve never been one to want super expensive purses or shoes, kind of think it’s a waste of money, at least for me. However I would make sure I owned at least 10 Alexander Wang shoes I’ve been dying for, not to mention some Dolce Vita and Jeffrey Campbell shoes who are often more comfortable than the designer originals, Helmut Lang leather jacket, an amazing Valentino dress, Vivienne Westwood anything, Sonia Rykiel Military Jacket, at least 3 Balmain dresses from his Fall 10 line, especially the gold gypsy dresses, an over the top Givenchy dress and at least 2 Alexander McQueen dresses. Materialism at it’s best.

Last 3 photos saved to your desk top:

Girl baring flower, messy bun and amazing apple a day calendar… I hate doctors.
whats coming up for your line: Holiday 2010 is about to drop for Matix Womens, there’s a lot of inspiration from vintage silhouettes and prints. I always like to mix vintage with a bit of masculinity, to toughen it up. Also coming out with Lurker Label, a higher fashion darker side of the industry at pretty affordable prices.
I’m also personally coming out with an altered vintage line, should be dropping later this year, find out more at my blog, DaintyHooligan.

Whats the most important part of a sandwich: Hmmm good stuff. I’d have to go with mayonnaise and tomatoes. Dry sandwiches suck.

Fashion Do’s: Khaki anything right now, cropped baggy tops, high waisted woven shorts, lots of jewelry, pops of color, open toe wedges, oversized tops and anything you feel totally awesome in.

Fashion please do NOT’s: Things change so quickly, so I’m gonna name my all time NOT’s, Teva’s, Rocket dogs (especially the white ones that get all black and nasty), dresses that show the goods, actually anything that shows the goods, shoes you can’t walk in, camel toe pants and anything you feel super awkward in.
This or That:
Beets or Turnips Beets, better for your liver.
Cats or Dogs Damn, used to be a cat person, but have to say 100% dogs.
Beer or Wine WINE by the gallons.
Orange or Green Depends on the shade… liking military olive green right now, but a bright orange dress on tan skin is always amazing. Tied.

SNEAK PEEK OF MATIX HOLIDAY 10 LINE

I just found this incredibly suiting today.

Today has been such a headache. Ive been trying to get all my ducks in a row for the next matix art deadline. Im pretty happy with what I came up with though. None of which can I show you unless they hate it and dont want to use it.. then up it goes. So cross your fingers for that if you wanna see it.. and youre a dick. I want androgynous white jeans with a drop crotch zipper. Where de be?

Feels like it. Im at a loss for content. Someone make something up.

An ode to torties. I know, I know, “enough with the tortoise posts” but these things are awesome. Its like owning your own personal mini dinosaur. Im hell bent on convincing Ryan we need enough of them to cover the entire yard.. but no luck yet.
I love mine (previous post), you should adopt one too! Email me if you want to and I’ll help you through the process.

Im eating vegetable soup for breakfast because I went to bed craving it.. but now Im thinking it was a bad idea.

True confessions:
I have joined a tortoise a forum and Ive been actively posting.